Hold on to your thoughts, this book is not an XX-rated book but it is a book on how to develop negotiating skills for those who are new to negotiating. This book is written by Bob Etherington. I didn’t know who he was so I did a quick check on wikipedia and is as follows:
“Bob Etherington(Born London 22nd April 1948) is an author, trainer and business speaker. He is acknowledged as one of the 21st century’s leading authorities on modern face to face selling, negotiating and public speaking. He is owner of his own boutique sales consultancy based in London (UK) Bob Etherington Ltd. Through this international company he lectures and trains business executives in the skills required to persuade customers and colleagues to buy their products, services and ideas.”
It’s a 152-page book which educates “virgin negotiators” about their common behaviours and why they lose out in the negotiating process. The writer explains the skills needed to become a successful negotiator and also how a successful negotiator uses these skills to negotiate to their advantage.
This book is good and worth a read because in our daily lives, we are constantly negotiating..either as an employee negotiating with the boss for salary increment, as a potential new hire negotiating with the HR/Talent Manager to give you a better employment package, as a house buyer negotiating the price of a house or as a parent negotiating with your child that it’s time to go to bed.
Without the right skills of negotiating, you end up settling for something that you do not want. Some of the tips he share in this book can be used in any negotiating situations. He also mentions that nobody negotiates with you unless if you have something they want or they believe you can help them. This may seem like points that we already know, but he explains it in a clear and concise manner that is easy to understand.
A few points is to always know why do you want to negotiate, why should the other side negotiate with you and what will you do if the negotiation does not work out. When you know the answers to this, you will feel more confident when negotiating.
I am really bad at negotiating, in fact I tend to shy away from negotiating, but after reading this book, I have picked up a few pointers and intend to practice them.
If you are looking to improve your negotiation skills, this book would be useful for you.
The book is priced at £8.99 but I bought it at RM6.00 in the Big Bad Wolf Sale last year.
Have you read this book? If yes, let me know what you think of it. Read other books on the topic of “Negotiation”? Let me know so that I can read it! 🙂